Keynote Speakers

Key note speakers:

Ashroff Omar, chief executive officer, Brandix Lanka Ltd
‘Manufacturing’ on the Global Stage

Ashroff Omar, chief executive officer, Brandix Lanka Ltd (Brandix), leading industrialist and a prominent figure in the apparel industry is to be a Key Note Speaker at The Textile Institute Centenary Conference in Manchester in November.

The Brandix Group is the single largest apparel exporter in Sri Lanka and is positioned as a leading apparel solutions provider to many of the worlds’ super brands.

Ashroff’s presentation at the Conference will focus on problems currently being addressed in ‘Manufacturing’ on the Global Stage. For decades, the migratory patterns of the apparel industry in pursuit of cheap labour, dictated by the availability of quota and preferential market access has left the industry heavily fragmented. This drive for cheaper and cheaper product over time has in effect frozen the industry in a time warp. The retailers, in order to control this vastly fragmented supply base, had to participate in many non-value adding activities, while the suppliers driven by cost found little incentive for innovation.

Today, heavy consolidation amongst both the retailer and manufacturer appears to be the trend. With globalisation and emergence of global conglomerates, the industry as a whole must focus to deliver true value to the consumer. Ashroff’s presentation will argue the need for new business models, realignment of interests and collaboration in the value chain, employing breakthrough technologies and innovations, enabling agile manufacturing and mass customisation.